Kellogg’s · Product hero, pour shot with on-screen text
Kellogg’s Krave: cereal pour-shot video, and how it was made
A close-up of a Krave cereal box, cereal poured into a bowl, milk added and the finished bowl, with “calling all chocolate lovers” on screen.
Watch the original on TikTok → (opens in a new tab)
Gifted product Posted on my own TikTok, 12 February 2024. See the original post (opens in a new tab)
The video plays on TikTok, on my own account, where the captions and the sound are the original ones.
How I made it
The overlay addresses chocolate lovers directly and stays up for the whole video, so the audience is named from the first second. The sequence then follows the order a viewer would expect: the pack, the cereal poured into a bowl, the milk and the finished bowl.
There is no face on camera. The product and the pours carry the video, and the pack reads “Olivia’s Krave”. I am not claiming it was personalised or co-branded.
What happens, and when
- 0:00 The pack. Close-ups of the Krave box, “Olivia’s Krave”, with “calling all chocolate lovers” on screen.
- 0:06 Pouring the cereal. The box tips over a bowl and the cereal pours in.
- 0:11 Adding milk. Milk is poured over the cereal.
- 0:15 The finished bowl. The finished bowl, with a spoon coming in to close.
Times are checked against the video itself, not guessed. They match the original post on TikTok.
If you wanted something like this
I can prepare static and carousel posts from your supplied materials through Content Kit, or discuss account management.
I don’t have the original brief or deliverables for this past post, so I don’t describe them. For bespoke UGC video, usage rights are quoted separately and start from first publication unless we agree otherwise in writing. See the UGC creator rates and licensing, or read about social media management in Leeds.
One page, three fixes, from your public posts. No passwords.
