Vol. II · No. 117
Liv's Lounge A Leeds Lifestyle Journal
Leeds · checking the sky…
the useful bits ✿

Press kit

Two kits in one. Brands looking for creator-led product content will want the UGC section. Venues, publishers and PR teams will want the journal section. Either way, the contact form is the quickest way to start.

UGC creator · Leeds, UK

Creator-led product content, scoped for the way you plan to use it.

Olivia Taylor-Goy creates TikTok and Reels-style product videos and photography for brands that need clear, natural-feeling creative for organic channels or agreed paid activity.

Brands featured in the portfolio include Gymshark, Braun, Free Soul, Allure Jewellery, Skin + Me and more.

Tell me the deliverables, channels and intended usage, and I will quote the creation and licence separately.

Liv holding a gold-capped serum bottle up to her face

Audience

As of October 2026
TikTok · @oliviatg1
Followers
5,485
Likes
776.7K
Videos
1,517
Instagram · @oliviatg_1
Followers
2,734
Posts
273

Public profile counts. They describe the accounts, not the results of any campaign.

§ The creator

Who you would be working with.

Liv is a UGC creator based in Leeds. She studied theatre and performance, then advertising and marketing, and she makes the videos and photographs herself.

Based
Leeds, UK (originally from Liverpool)
Studied
BA Theatre and Performance, then an MA in Advertising and Marketing, both at the University of Leeds
UGC experience
Just under one year, per Liv’s portfolio (September 2026)
Collaborations
Around 50 brands, per the same portfolio. The 17 visible in it are listed below
Formats
TikTok and Reels style video, plus photography
§ Selected UGC work

Eight pieces, press play

Product in use, unboxing, face-to-camera and food experiences. Each video loads only when you press play, and none starts on its own.

  • Product in use Free Soul Electrolyte product video · 0:26
  • Unboxing and product story Allure Jewellery Jewellery unboxing and product story · 0:27
  • Unboxing and product story Jewellery Gift bag unboxing · 0:28
  • Face-to-camera Gymshark App and training video · 0:30
  • Beauty and lifestyle Beauty Product-in-use sequence · 0:31
  • Food and experience Restaurant Restaurant and food experience · 0:49
  • Product in use Braun Unboxing and product in use · 0:54
  • Face-to-camera Festive vlog Talking vlog example · 3:51
§ Photography

Product and lifestyle photography

  • Liv holding a gold-capped serum bottle up to her face
  • Two white Allure jewellery boxes on a table beside red-orange foliage
  • Close-up of a gold initial necklace worn with a red halter top
  • A hand wearing two rings and a gold bracelet in warm light
  • Liv styled with a fine necklace, rings and a bracelet
  • A hand holding a Living Things raspberry and pomegranate canned drink
  • A cocoa-dusted coffee in a Manchester Christmas themed cup
  • Liv in a red patterned dress with a white shoulder bag in a sunlit square
  • Liv walking away along a wooden path in a patterned dress
  • Liv walking beside a stone wall in a cream sweatshirt, carrying a black printed tote bag
  • Liv on a balcony at sunset in a lilac beanie, looking over a city skyline
  • Liv on a lakeside promenade in sunglasses and a burgundy jacket, with hills behind
§ Featured collaborations

Brands in the portfolio.

  • TRIP
  • Neutonic
  • Skin + Me
  • Gymshark
  • Braun
  • Acnecide
  • Quorn
  • Yeo Valley Organic
  • Kellogg’s
  • Shreddy
  • Free Soul
  • Allure Jewellery
  • WaterAid
  • Max Factor
  • Ryvita
  • Rose & Caramel
  • Popsa

These are the 17 brands visibly featured in Liv’s portfolio. They are not a complete client list: the portfolio reports around 50 collaborations in total.

§ Content menu

Choose the content you need

  1. TikTok and Reels videos Vertical edits made for short-form feeds.
  2. Product reviews Clear, direct delivery built around real product use.
  3. Day in the life Your product as part of an ordinary day.
  4. Unboxing Packaging, reveal and first-use moments.
  5. Talking vlog Warm face-to-camera content with a natural hook.
  6. Product in use Hands-on demonstration with lifestyle context.
  7. Before and after A simple visual story for products with a visible process.
  8. Photography Edited high-resolution stills.
Creation fee = making the agreed content. It covers the agreed deliverable and production work. It does not automatically include paid advertising, creator-handle usage, exclusivity, raw footage, additional edits or perpetual rights.
§ Usage

Choose how the content will be used

Usage is licensed to match your intended channels and term. Please select or describe your plan so the quote reflects the permission you actually need.

Organic brand channels
Posting the final content on the brand’s own non-paid social channels. For the quote: Which channels, and whether the content will appear on any partner, retailer or agency account.
Paid advertising
Using the content in paid media from brand or approved advertising accounts. For the quote: Platforms, territories, campaign period and whether the creative will be edited, resized or adapted.
Creator-handle whitelisting
Running paid ads through Liv’s social handle, subject to written agreement and platform access. For the quote: Platform, ad account, campaign dates, territories and planned ad formats.
Exclusivity
A period in which Liv does not create agreed competing-category content. For the quote: Product category, named competitors if relevant, territory and requested term.
Raw footage
Unedited source clips supplied for the agreed project. For the quote: Intended use, editing responsibility, channels, term and any paid use.
Extended or perpetual rights
Broader or longer-term permissions that must be expressly agreed in writing. For the quote: Exact channels, territory, intended duration, edit and adaptation rights, and whether transfer or sublicensing is requested.
Start date. Unless the written agreement says otherwise, an agreed usage term starts on first publication. If your campaign changes, for example from organic posting to paid ads, please request the additional usage before it goes live.
§ Rates and licensing

Creation first. usage second

1. Creation fees

Creation fee = making the agreed content. It is the starting point for every quote and is never a buyout of the content.

UGC video Edited vertical video.
Deliverable Creation fee
1 video £120
3 videos £350
5 videos £550
Photography Edited high-resolution stills.
Deliverable Creation fee
1 photo £20
3 photos £40
5 photos £70
Content bundles Video and stills from one joined-up shoot.
Deliverable Creation fee
1 video + 3 photos, one location £150
1 video + 5 photos, two locations £250
3 videos + 5 photos £400

The creation fee covers the agreed deliverable and one consolidated round of reasonable editing revisions. It does not include paid media, whitelisting, exclusivity, raw footage or perpetual rights.

2. Usage licences, added to the creation fee

A licence is permission to use the agreed final assets in specified ways. It is separate from the fee for creating them. Each licence is quoted per project and added on top of the creation fee.

Organic social Posting on the brand’s own, non-paid channels.
Use Add to creation fee
Brand-owned organic social, 3 months Included
Organic social renewal, each further 3 months Quoted per project

Included organic use is three months of non-paid use on the commissioning brand’s owned social channels, for the agreed assets, in the agreed territory. It permits normal, unboosted posting only. Boosted posts, paid placements, creator-handle ads, and any website, marketplace, email, retailer, affiliate, broadcast, print, out-of-home or third-party use are separate licences.

Paid use, creator-handle ads and exclusivity Choose one term for each. The fee for each is quoted per project and added to the creation fee.
Licence 30 days3 months6 months12 months
Paid advertising Boosting, dark posts and any paid distribution from the brand’s accounts. Non-exclusive, limited to the agreed brand, territory, channels and term. Quoted per projectQuoted per projectQuoted per projectQuoted per project
Whitelisting (creator-handle ads) Paid ads served through Liv’s own handle. Added to the matching paid advertising licence. Written approval of platform, asset, audience, territory, dates and ad access comes first. Quoted per projectQuoted per projectQuoted per projectQuoted per project
Category exclusivity No new UGC for a directly competing brand in one named product category, UK, for the term. Wider territory or more than one category is a bespoke written quote. Quoted per projectQuoted per projectQuoted per projectQuoted per project
Other additions Each is separate. None is included because another right was bought.
Add-on Add to creation fee
Raw footage Delivery of the agreed unedited takes only. It does not widen usage rights, so the right licence is still needed. Quoted per project
Additional revision round Per consolidated round after the included one. A change of concept, script, location, product or deliverable, or a reshoot, is a new scope quoted as a new creation fee. Quoted per project
Perpetual paid-use buyout Non-exclusive, worldwide, perpetual use of the final agreed asset on the brand’s owned organic and paid digital channels. Excludes whitelisting, raw footage, exclusivity, copyright assignment, transfer to another brand, resale, stock licensing, sublicensing, retailer or affiliate use, broadcast, print and out-of-home. Liv keeps the copyright and may show the work in her portfolio. Quoted per project

3. How a quote is put together

  1. Start with the listed creation fee for the specific assets.
  2. Add the licence fee or fees you need, each quoted per project.
  3. Add each distinct add-on separately. An add-on is never included just because another right was bought.
  4. For a package where every asset has the same rights, the licence is quoted once for the whole package. If only some assets are used, it is quoted for those named assets only, confirmed in writing before work begins.
  5. The fee is agreed before production. Usage starts on first publication, ends at the agreed term, and is renewed before it expires.

VAT, travel, props, product costs, paid media spend and third-party costs sit outside these tables unless agreed in writing.

Usage starts on first publication and is limited to the agreed asset, brand, channels, territory and term. Paid advertising, creator-handle advertising, exclusivity, raw footage and perpetual rights are separate additions. Final scope and fee are confirmed in writing before production.

§ Your brief

What to include in your brief

  • Deliverable type and quantity
  • Key message, product and any required call to action
  • Intended channels: organic, paid advertising and/or creator-handle whitelisting
  • Territory and requested usage term
  • Whether the brand, an agency, retailers or partners will publish or use the content
  • Whether editing, cut-downs, resizing, subtitles, translations or other adaptations are planned
  • Whether exclusivity, raw footage or extended or perpetual rights are required
  • Existing brand guidelines, mandatory claims and your approval route
  • Preferred delivery date, as a request subject to availability and agreed scope

The more complete the intended use, the more accurately the quote can separate content creation from usage permission.

§ Process

How projects are scoped

  1. Share the brief and intended usage
  2. Receive a written scope covering deliverables, creation fee and any usage licence
  3. Confirm the agreed brief before production
  4. Review the final delivery against the agreed scope

Any included revision rounds, the feedback window and the treatment of changes outside the agreed brief will be set out in the written scope. Availability and requested delivery timing are confirmed when the project is scoped.

§ Questions

Usage and project questions

Is the content mine once I have paid the creation fee?

The creation fee covers making the agreed content. Permission to use it is set out separately in the written usage licence, including the agreed channels, term, territory and any editing or advertising rights.

Can we post the content on our own social channels?

Yes. Three months of organic use on your own channels is included. Please list every account that will publish the content so it can be confirmed in the scope.

Can we run this as an advert?

Paid use needs to be specified before launch. Include the platforms, territories, campaign term and whether the advert will run from a brand account or through creator-handle whitelisting.

Can our agency, retailer or distributor use the asset too?

Please name every intended user. Agency, partner, retailer, distributor and sublicensing permissions are not assumed and should be written into the scope where required.

Can we edit the video, make cut-downs or translate it?

Describe the intended adaptations in the brief. Editing, resizing, cut-downs, subtitles, translations and new versions should be agreed as part of the relevant scope and licence.

Can we have the raw footage?

Raw footage is a separate request. Its availability and permitted use are confirmed in writing for the project.

Can we stop competitor content?

Exclusivity can be discussed for an agreed category, term and territory. It is not assumed by default.

Can we use it forever?

Perpetual or buyout-style rights are not implied. If they are needed, request them explicitly so the written agreement can define the channels, territory, adaptation rights and any transfer or sublicensing permissions.

When does the usage term begin?

Unless the written agreement says otherwise, it begins on first publication.

Ready to scope your content and usage?

Send the deliverables you need and how you plan to use them. You will receive a quote that separates the cost of creating the content from the permissions required to use it.

Displayed fees relate to content creation as stated. Usage permissions are agreed separately according to intended channels, paid activity, territory and term. Any creator-handle whitelisting, exclusivity, raw footage, adaptations or extended or perpetual rights are subject to written scope and quote.

for press and venues ✿

The journal

Everything a venue, PR or publisher usually asks for, in one place. For anything not covered here, use the contact form.

Name
Liv's Lounge: A Leeds Lifestyle Journal
Editor
Olivia Taylor-Goy (Liv)
Based
Leeds, UK
Founded
2024
Sections
Books (3) · Travel (1) · Food (1) · Theatre (5) · Life (4)
Published
14 posts to date
Contact
the contact form, or a DM on Instagram

Who reads it

Mostly women in their twenties and thirties in Leeds, Liverpool and the wider north: people who want an honest steer on a restaurant, a show or a book before they spend their evening on it. The tone is warm, first-person and specific; it is not a deals blog.

What works well here

How it works

Assets

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