Gymshark · Face-to-camera, text overlays, app in use
Gymshark: talking-head and app video, and how it was made
A three-part video about the Gymshark training app and 66 Challenge, moving from a direct invitation to everyday habits shown one at a time.
Watch the original on TikTok → (opens in a new tab)
Disclosed ad Posted on my own TikTok, 3 January 2024. See the original post (opens in a new tab)
The video plays on TikTok, on my own account, where the captions and the sound are the original ones.
How I made it
The opening speaks straight to the viewer and names the app and the challenge, with the same invitation on screen (“Download Gymshark’s FREE Training App to join the Gymshark 66 Challenge”) so the point lands even with the sound off.
The video then moves from Liv on camera to a habit at a time: a drink of water at a desk, stretching in front of the TV, and the app open on a phone. On-screen text names each habit as it appears, so the structure stays easy to follow across every cut.
What happens, and when
- 0:00 Download the app. Liv speaks to camera on a spiral staircase. The on-screen text asks viewers to download the free training app and join the 66 Challenge.
- 0:09 Habit 1: nutrition. A cut to a desk, with the text “Habit 1 (Nutrition): Drink 2l of water a day”.
- 0:14 Habit 2: movement. Stretching on a mat in front of the TV, with the text “Habit 2 (Movement): Daily stretching”.
- 0:19 Habit 3: mind. Sitting with the app open on a phone, with the text “Habit 3 (Mind): Learn Something New”.
Times are checked against the video itself, not guessed. They match the original post on TikTok.
If you wanted something like this
I can plan and prepare social posts from your supplied materials through a monthly package. Bespoke UGC video production is quoted separately.
I don’t have the original brief or deliverables for this past post, so I don’t describe them. For bespoke UGC video, usage rights are quoted separately and start from first publication unless we agree otherwise in writing. See the UGC creator rates and licensing, or read about social media management in Leeds.
One page, three fixes, from your public posts. No passwords.
