Braun · Vlog, face-to-camera, event and product demonstration
Braun: pop-up event vlog, and how it was made
A visit to the Braun smart IPL pop-up, from the event introduction through a product explanation and demonstration to the closing invitation.
Watch the original on TikTok → (opens in a new tab)
Disclosed ad Posted on my own TikTok, 15 October 2024. See the original post (opens in a new tab)
The video plays on TikTok, on my own account, where the captions and the sound are the original ones.
How I made it
The opening invites the viewer to come along, so the video works as a guided visit rather than a product pitch. It then moves through the event in the order a visitor would meet it: arrival, the talk, the explanation, the hands-on part and the raffle.
The product is explained in plain language over shots of the stand, then shown in use with staff. The captions are burned into the picture, so the story stays readable without sound, and the video ends with a direct invitation to visit.
What happens, and when
- 0:00 Come to the pop-up. Liv invites the viewer to the Braun pop-up and names the first smart IPL system from Boots.
- 0:10 The event and the talk. The event starts with smoothies, then a guest speaker in a chair.
- 0:13 What smart IPL is. Liv explains in plain language how the device adapts to skin tone and hair colour.
- 0:28 Games and trying it. A reaction game on the stand, then staff showing how to use the device.
- 0:50 The raffle. Raffle tickets are held up to camera as the event ends with a prize draw.
- 0:57 Visit the event. A closing invitation to head down and see it in person.
Times are checked against the video itself, not guessed. They match the original post on TikTok.
If you wanted something like this
Content Kit can prepare content from your supplied footage; publishing to your account is part of Managed Social. The original deliverables for this past video are not documented, so I do not describe them here.
I don’t have the original brief or deliverables for this past post, so I don’t describe them. For bespoke UGC video, usage rights are quoted separately and start from first publication unless we agree otherwise in writing. See the UGC creator rates and licensing, or read about social media management in Leeds.
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